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Publications
2011
Print Design
Spectrum of printed materials
  • CSULB CATALOG
    2011-2012
  • PROBLEM
    School administrators desired a design that referenced an iconic part of the CSULB campus. They insisted that the school colors (black and gold) be utilized in the design. 

    SOLUTION
    The obvious choice was to incorporate the large "blue pyramid" gymnasium, which is visible for several miles surrounding the campus. A grid design was created so that the typography could be based on the grid as well as the pyramid illustration.  
  • Final cover design (top) and alternate designs (bottom row)
  • MULHOLLAND DRIVE
    A Photo & Texture Investigation
  • An artistic documentation of "Hollywood's favorite road" showcasing the foliage, textures and imagery of an iconic piece of Los Angeles.
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  • Identity Systems
    Branding and brochure design
    Packaging
    2011
  • Logos
    Logo marks for various clients
    Branding
    2011
Contact Info
Mobile: (714) 726-6536
Email: williamjlarsen@gmail.com
Twitter: @wjlarsen



All works © William Larsen 2011.